Marketing

Hootsuite & Why it Matters

Hootsuite is the preferred¬†social media management platform for IntersectLA. Go to this link to find out more information on how to set it up, how to manage it, and how to measure. How to set it up How to manage it Social Media Metrics: Engagements How to get the most out of your social media… read more »

Glossary – General Marketing

A/B Testing Randomly showing a visitor one version of a page – (A) version or (B) version – and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design (“control” in statistics lingo); and (B) version is the ¬†“challenger” with one copy or design element changed. Analytics… read more »

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